Well I’m Jacqueline, I’ve held positions with Dior UK, MAC & Bobbi Brown gaining experience and valuable knowledge of the retail industry through sales, design, marketing & branding. I’ve also worked in production on the Princess Diana Exhibit, and later went on to establish a digital online glossy on sustainable lifestyles in 2009.

The magazine attracted collaborations with The British Museum, Knoll Furniture, Neals Yard Remedies & Future Cities Show Dubai to name a few.

I certified as a graphic & web designer a few years ago to extend my education for branding & packaging design. I’m a serial entrepreneur, trend hunter, a taurus and a serious ballroom dancer.

To tell you, that this is one of the best time to start a clean beauty business is an understatement, I worked for Dior during the gulf war and MAC during the Bosnian war and I can tell you first hand, the beauty industry is recession proof and it thrives during times of disruption. Why, because buying a beauty product is an emotional purchase that is affordable for the uplifting effect it has on the consumer.